Strategy, and then tactics to implement a quality management system (the QMS) for each company I choose individually, taking into account the peculiarities of the company. Of course with the concurrence and support of company management. Typically, the vertical relationship I have one - a CEO. That it is the customer of the QMS, it is he puts the problem, it was he subsequently receives and evaluates the results of my work. Always been lucky with directors. Adequate, young (about age 55-70 customary directors' years) ooooochen workable. Only with the support of the quality of ideas from management may introduce a new management system in the enterprise.